If you want to succeed in sales, you must ask questions. Asking questions is the key to identifying the needs of your leads and providing solutions that meet those needs. By asking thoughtful questions, you can build rapport with your leads and establish a connection that can help you close the deal. Additionally, questions can help you qualify your leads and ensure that you are spending your time and resources on leads that are a good fit for your product or service. Don't underestimate the power of questions in sales conversations. They are the foundation of successful sales relationships.